Good thoughts from Jared Sinclair on how Apple can elevate the iPad from a position of uncertainty and confusion to a position of strength. Developers have been asking for improvements to the app submission/review process for years in the hope that Apple might take steps to improve the overall economy for pro-style software on iOS. Jared’s suggestion that Apple create a iPad-only fork of iOS is important as well, since the iPad is now the only device in Apple’s line-up without its own specialized version of the operating system.
My mom loves her iPad. I know lots of people that do. They tend to use it for web browsing, reading, and photo viewing. However, if that’s all that Apple wanted the iPad to be, then the iPad Pro would not exist.
Unfortunately, that’s all the iPad ever will be if Apple does not listen to the pleas of what I believe to be the majority of its independent third party developers. If Apple continues to turn a deaf ear to these issues, many talented developers will be forced to throw in the towel, and we will all be worse off because of it.